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Client

  • O+ (Eden Eyeland)

Role

  • Web Design
  • Web Development

Category

  • eCommerce

Platform

  • Magento
Designing Out of the Box

For a long time now, product imagery on
Online Stores have been boxed in.

Traditional Design
Product images on eCommerce Websites are often 'boxed in'.
Immersive Design
By unboxing the design, we're able to enlarge the product, have it take centrestage, and draw more of a User's attention to it.
Industry-fit

We harnessed Browser-supported blurs and scaling to achieve the following mouseover lens effect on product images.

CSS Scale
CSS Blurs
One Store, Two Perspectives

No two shoppers are the same. The new design enables Users to browse products in a way they love - List or Grid.

Grid view

Appeals to Shoppers hoping to see more at a glance.

List view

Appeals to minimalist 'one thing at a time' Shoppers.

Creating Brand Loyalty

The more consumers understand the story behind a brand and what a brand stands for, the more they're able to connect with the brand.

Featured front and centre on the Landing page, O+'s video is the perfect embodiment of this.